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A Guide to Rapid Market Appraisal for Agricultural Products

PDF Manuals

A Guide to Rapid Market Appraisal for Agricultural Products

This manual seeks to provide a basic understanding of marketing concepts and how this knowledge can be used to assist farmer groups to produce goods. It also aims to identify opportunities to...

Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers

PDF Manuals

Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers

This step-by-step manual is designed to help development agency staff lead smallholder farmers to use group marketing strategies that can increase the value of the goods they sell. It provides...

A Market Facilitator’s Guide to Participatory Agro-enterprise Development

PDF Manuals

A Market Facilitator’s Guide to Participatory Agro-enterprise Development

This manual seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The...

Identifying Market Opportunities for Rural Smallholder Producers

PDF Manuals

Identifying Market Opportunities for Rural Smallholder Producers

This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-enterprise development...

A Participatory Guide to Developing Partnerships, Area Resource Assessment and Planning Together

PDF Manuals

A Participatory Guide to Developing Partnerships, Area Resource Assessment and Planning Together

This manual is part of a series of good practice guides describing the components of the participatory and area-based approach to rural agroenterprise development. The manual lays the groundwork for...

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